9784 W. Yearling Road,
Our Mission Statement
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Our Individualized Approach
"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less."
- Marie Curie
Risk management can take may different forms as there is no single definition of risk. Risk may have different meanings from different perspectives or professions such as an Economist, risk theorist, behavioral scientist, etc, but one thing that they all have in common is that
risk is uncertainty or associated with loss
. Not understanding, not knowing, and fearing, can create a false sense of one’s risk tolerance.
We believe educating our clients helps them find their more accurate risk tolerance therefore assisting them in making better financial decisions.
There are many risks that a person faces during their lives (see below). Although risk is most often linked to losing something, one can also lose the opportunity to gain, or earn more. This is called opportunity risk. Short term emotional driven fear can cause a person to be too conservative or sell and lose out on opportunities to make more money over time.
A big part of risk management for us is to educate our clients so they truly understand their cash flow needs and how their portfolios are allocated to meet those needs over time. We analyze each client’s qualitative and qualitative needs and wants. We identify any negative conditions or situations in their plan and the magnitude of its effect on the plan. We then work to reduce or eliminate the uncertainty of their outcomes. It’s an ongoing process over the life of the client that may change many times.
Here are a few more common risks:
Interest Rate Risk
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